Category Archives: bba

ZEAL Association, Department of BBA, along with Institution’s Innovation Council- SLCS conducted a Session on “Problem Solving and Ideation Workshop” on 09.12.2022. Mr. R. Ramachandran, Field Coordinator, EDII Hub, Madurai Kamaraj University, Madurai, was the chief guest.  He discussed the various problems that are expected during business operations when they have a start-up company. He further explained the major difference between start-up & entrepreneurship and various steps involved in start-up such as Ideation, Pre – Incubation, Incubation and Acceleration. He discussed the various strategies to identify and forecast problems during our business and out of the box thinking for problem solving.  Finally, he discussed the various feasibilities such as Technical, Financial and Marketing Feasibilities for making a start – up company. Totally, 48 students of I BBA, 30 Students of II BBA eagerly participated in the program.

ZEAL Association, Department of BBA, conducted a Skill Development Activity for the students of I BBA on 06.12.2022 at AV Room of Annex Building. The program was presided over by Dr. B. Meenakshi Sundaram, Assistant Professor, Department of BBA. The purpose of this program is to bring out the skills and talents of the students. The students exhibited their skills on Paper presentation, Logistics Business Quiz, Ad Zap Act, Best Manager skills and Stress Management. The skill development program was supported by II BBA Students. Prizes were distributed to the winners and runners. Totally, 53 students of I BBA and 30 Students of II BBA participated in the program.

ZEAL Association of Department of BBA in association with SLCS’s Institute Innovation Council (IIC) organized a One-day Workshop on “Innovative Digital Marketing with Reference to YOUTUBE” for the students, Faculty and Research scholars of various Institutions in the auditorium on 02.12.2022.    Mr. J. Keerthi Vasan, Assistant Director and VFX Artist, TALENTWOOD, Madurai, was the resource person for the workshop. Mr. J. Keerthi Vasan explained on creating a Business Plan, creating a YouTube channel and how to keep our channel relevant. He finally explained the YouTube business model and the scope of starting a channel on YouTube.  By this one-day workshop the faculty and students had a great idea on Digital Marketing. Totally, 57 students of I BBA, 31 Students of II BBA, 18 Students from various departments of SLCS, 46 participants from various engineering colleges eagerly participated in the program.

ZEAL Association, Department of BBA, organized a factory visit to Naga Foods, Dindigul, on 26.11.2022.  The purpose of this visit is to learn the processing of wheat products into Rava, Maida, Vermicelli, Pasta and Pizza. Ms. Sofia, Marketing Manager of Naga Foods, gave a valuable presentation of their well established brands such as Naga, Savorit, Kolo and Oyalo.  She explained the food processing involved in manufacturing the above products. The students were served to taste their product- Red Cheese Pasta. Students learnt in detail on the various steps involved in manufacturing the above food products. Finally, Samples of Savorit Pasta and Kolo snacks were provided to the students. Totally, 18 students from III BBA were benefited by this factory visit.

ZEAL Association, Department of BBA, along with Institution’s Innovation Council- SLCS conducted a seminar on “Innovative concepts in Exports and Imports observing Innovation Day” on 17.11.2022.  Mr. G. Rajamurthy, Vice Chairman – Export Promotion Centre, was the chief guest.  He discussed the Global Innovation Index of various countries and the opportunities available for India to increase the GDP through Innovation. He also presented numerous examples of innovative products established through exports and imports and insisted the students to develop the ideas into innovation. He finally specified that the technology will rule the world of exports and imports through innovation in future. Totally, 53 students of I BBA, 29 Students of II BBA and 29 Students of III BBA eagerly participated in the program.

ZEAL Association, Department of BBA, conducted an Outreach Activity- Visit to Keezhadi Archaeological Museum observing “National Integration Day” on 17.11.2022. The students of I and II year BBA were involved in the visit. Mr. Venkatasubramani, President, Keezhadi Village, explained that the “National Integrity Day”, is celebrated to commemorate the birthday of the country’s first-ever female Prime Minister, Mrs. Indira Gandhi. He also explained that our country being Democratic, Social and Secular, every Indian should take pledge in observing unity in diversity and insisted the students to encourage people about unity, peace, love, and brotherhood. This activity was led by Dr. B. Meenakshi Sundaram. Totally, 27 students of I BBA and 25 Students of II BBA eagerly participated in this outreach activity.

Consumer Awareness Club & Department of BBA conducted an activity observing “World Thrift Day” on 12.11.2022. The students of I and II year BBA visited Child & Handicapped Educational Ladies Development Society and explained the importance of savings for their sustainable development. They also donated and distributed food items to all the members of that society. The students created awareness on the importance of savings through Post Office and Banks.  This activity was lead by Dr. Kumaran Thayumanavan and Mr. B. Vairamuthu. Totally, 9 students of I BBA and 4 Students of II BBA eagerly participated in the activity.

ZEAL Association, Department of BBA, conducted an Outreach Activity observing “World Immunization Day” on 12.11.2022. The students of I and II year BBA visited SWEED Trust – Aramba Sugathara Nilayam, Thirunagar, Madurai and explained the importance of immunization for their sustainable health. They also donated and distributed food items to all the members of that society. The students created awareness on the importance of immunization including Covid vaccines in the society.  This activity was lead by Dr. Kumaran Thayumanavan and Mr. B. Vairamuthu. Totally, 9 students of I BBA and 4 Students of II BBA eagerly participated in the outreach activity.

ZEAL Association, Department of BBA, organized a Ship in Campus visit to R L Institute of Nautical Sciences on 01.11.2022.  The purpose of this visit is to learn the infrastructure arrangement within the Training Ship T.S. Meenakshi, including Boilers, Generators, Main Engine, Propeller, Crank Shaft and other auxiliary machines that enable the ship for smooth sailing. Mr. Jothimurugan and Mr. R. Ramasamy, the Ship in Campus in-charges explained in detail the working nature of the ship. Totally, 56 students from I BBA were benefited by this Ship in Campus visit.

ZEAL Association, Department of BBA, organized a factory visit to V.V.V. & Sons Edible Oils Limited on 31.10.2022.  The purpose of this visit is to learn the processing of edible oils such as Sesame oil, Ground Oil and Mustard Oil. Mr. Sivamurugan, HR Manager, presented the details of their well known brands such as Idhayam, Mantra and Sambandhi sesame etc.  He further explained the cleaning process they undergo for sesame seeds that brings about quality for their products. Students learnt in detail on the various steps involved in manufacturing oil and had a great learning experience on Oil production process. Finally, one month free samples for oil pulling were given to all students. Totally, 49 students from II BBA & III BBA were benefited by this factory visit.