Category Archives: bba

ZEAL, an Association of BBA Department, Subbalakshmi Lakshmipathy College of Science, Madurai organized an extension activity, “Awareness on the importance of thrift in family” on 29.01.2022.  13 underprivileged women from Nedumadurai, Valayankulam and Eliyarpatti (neighboring villages) participated and got benefited through the event held in the institution. Dr.B.Meenakshi Sundaram, AP – BBA coordinated the event with the support of Mr.B.Vairamuthu, AP – BBA. This activity was conducted as a part of the Samaaj Seva initiative promoted by the institution. The beneficiaries learnt the importance of thrift and the means of achieving it in the family. A questionnaire was also distributed to the participants and responses were generated to study their current awareness status towards thrift.

ZEAL, an Association of BBA Department, Subbalakshmi Lakshmipathy College of Science, Madurai organized an extension activity, “Helmet Awareness Campaign” on 22.01.2022.  Students created awareness by carrying placards.  Two wheeler riders without wearing helmets were gently counseled and advised on the advantages and importance of wearing helmets. Transportation with safety and precautionary measures is an integral part of logistics. 6 students from I BBA and 4 students from II BBA participated in this extension activity.

ZEAL, an Association of BBA Department, Subbalakshmi Lakshmipathy College of Science, Madurai organized a seminar on “The role of Digital Marketing in International Trade” on 22.01.2022. Mr.Mani Maran Ramalingam, Digital Transformation & Marketing Consultant has been invited as the resource person. Totally 25 students from I year BBA and 27 students from II year BBA participated and got benefited through the program. The resource person has elaborated the basics of digital marketing, the ways and means of using it in international trade. He also briefed some latest update in digital marketing.

Meeting Link: https://meet.google.com/dzh-jsfj-cyh

The Following Members were present

1. K. Rajesh Kumar                 –           Head of the Department
2. B. Meenakshi Sundaram –           Assistant Professor
3. B. Vairamuthu                      –           Assistant Professor

The Following Points were discussed

1. The Parents Teachers’ Meeting started at 03.15 p.m. through Google Platform. The Link for the Meetings was sent to the students at 03.15 p.m.
2. K. Rajesh Kumar HOD inaugurated the meeting. Dr. B. Meenakshi Sundaram, Assistant Professor welcomed all the students and their parents. The performance of the I BBA students in I Internal Test and the percentage of attendance as on December 2021 were informed to all the parents. The details regarding the payment of fees on or before January 2022 was also intimated to all the parents.
3. Out of 32 students, 29 Students along with the parents attended the meeting. Remaining 3 students expressed their inability to attend the meeting due to urgent meeting at their offices and emergency situations.
4. Some parents requested us to arrange for extra coaching class to improve the performance of the students and also to inform them about the timing of evening bus schedule and also to send results through common SMS.
5. The meeting ended at 05.00 p.m.

Students from ZEAL, an Association of BBA Department, Subbalakshmi Lakshmipathy College of Science, Madurai attended an “Export Summit – 2022” on 08.01.2022 along with their faculty members. The summit was organized by Export Promotion Centre, Madurai run by Tamilnadu Chamber Foundation. Totally 28 students from II year BBA, 10 students from I BBA and 2 faculty members participated and got benefited through the summit. The participants got the opportunity of listening to some outstanding, interesting and informative seminar from the experts in the field of logistics and shipping management. The participants also listened to some panel discussions chaired by experts.

 

ZEAL, an Association of BBA Department, Subbalakshmi Lakshmipathy College of Science,  Madurai organized an extension activity on the New Year day – 01.01.2022.  Free food packets along with bottled mineral water were distributed to the homeless, abandoned and deserted people along the roadside.  This brought a sense of completeness and happiness in the minds of the students. Students were immensely satisfied after witnessing the smile on the faces of the homeless people on receiving the food packets. 2 students from I BBA and 4 students from II BBA participated in this extension activity.

 

ZEAL, an Association of BBA Department, Subbalakshmi Lakshmipathy College of Science, Madurai organized a seminar on “Combating stress with simple techniques” on 30.12.2021. Ms.N.Sharmila, Chairperson, BOOM Welfare Community Trust, Madurai & Master Trainer, Madurai City Police, was the resource person. Totally 64 students comprising of I and II year BBA participated and got benefited through the program. The resource person demonstrated some simple techniques to be followed in tackling and managing stress. She also highlighted the positive impact of stress.

 

Consumer Awareness Club along with ZEAL, an Association of BBA Depatment, Subbalakshmi Lakshmipathy College of Science, Madurai organized a Field Survey on the topic “A study on Consumer Purchasing Behaviour in Madurai City” on 29.12.2021. Students of II BBA prepared a structured questionnaire on purchasing behavior of the consumers. They visited various shopping malls in Madurai City and collected the purchasing behavior details of the consumers with various demographic groups such as age, gender, income and so on. The field survey was conducted from 09:00 a.m. to 04:30 p.m. Totally 35 students comprising of II BBA participated in this survey and got benefitted.

Consumer Awareness Club along with ZEAL, BBA Association, Subbalakshmi Lakshmipathy College of Science, Madurai organized a Seminar on the topic “Basic Awareness on Consumer Act” on 24.12.2021. This day is celebrated as “NATIONAL CONSUMER DAY” in our country.Dr. C. Packialakshmi, Founder and Director, Women Consumer Protection Associationwas the Guest Speaker.The Guest speaker highlighted the basic understanding of Eight Rights of a Consumer. She also explained the process and the criteria essential for applying for Consumer Redressal.She finally clarified the queries raised by many participants in understanding Consumer Rights. Totally 97 students comprising of I BBA (27), II BBA (31) and Students of Fire and Industrial Safety  (19) along with members of Consumer Awareness Club (20) were benefited by this programme.

ZEAL, BBA Association of Subbalakshmi Lakshmipathy College of Science, Madurai organized a factory visit to Parle G, Madurai on 22.12.2021. The students learnt in detail about the various manufacturing processes in Parle G. The logistics operations involved in this process were also explained in detail. The students had a great learning experience. Totally 60 students comprising of I and II year BBA participated and got benefited through this visit.