Consumer Awareness Club along with ZEAL, an Association of BBA Depatment, Subbalakshmi Lakshmipathy College of Science, Madurai organized a Field Survey on the topic “A study on Consumer Purchasing Behaviour in Madurai City” on 29.12.2021. Students of II BBA prepared a structured questionnaire on purchasing behavior of the consumers. They visited various shopping malls in Madurai City and collected the purchasing behavior details of the consumers with various demographic groups such as age, gender, income and so on. The field survey was conducted from 09:00 a.m. to 04:30 p.m. Totally 35 students comprising of II BBA participated in this survey and got benefitted.
