ZEAL, an Association of BBA Department, Subbalakshmi Lakshmipathy College of Science, Madurai organized an extension activity, “Awareness on the importance of thrift in family” on 29.01.2022. 13 underprivileged women from Nedumadurai, Valayankulam and Eliyarpatti (neighboring villages) participated and got benefited through the event held in the institution. Dr.B.Meenakshi Sundaram, AP – BBA coordinated the event with the support of Mr.B.Vairamuthu, AP – BBA. This activity was conducted as a part of the Samaaj Seva initiative promoted by the institution. The beneficiaries learnt the importance of thrift and the means of achieving it in the family. A questionnaire was also distributed to the participants and responses were generated to study their current awareness status towards thrift.