ZEAL, an Association of BBA Department, Subbalakshmi Lakshmipathy College of Science, Madurai organized a seminar on “The role of Digital Marketing in International Trade” on 22.01.2022. Mr.Mani Maran Ramalingam, Digital Transformation & Marketing Consultant has been invited as the resource person. Totally 25 students from I year BBA and 27 students from II year BBA participated and got benefited through the program. The resource person has elaborated the basics of digital marketing, the ways and means of using it in international trade. He also briefed some latest update in digital marketing.