Beyond the Silver Screen: Exploring Diverse Careers in the Marketing Industry

The School of Animation and Media Studies (SAMS) organized a career counselling session titled “Beyond the Silver Screen: Exploring Diverse Careers in the Marketing Industry” on 23rd September 2024. The session was conducted by Mr. Vishnu Senthilprathaban, C.T.O and Creative Head, Vishaan Creators, a renowned creative and marketing agency from Madurai.

A total of 69 students from II B.Sc. Visual Communication (04), III B.Sc. Visual Communication (12), II B.Sc. Animation (23) and III B.Sc. Animation (26) actively took part in the event, which was designed to broaden their understanding of career opportunities within the marketing industry. The speakers from Vishaan Creators provided valuable insights into various sectors such as branding, digital marketing, content creation, social media management, and advertising. They highlighted how the creative skills to be developed in animation, visual storytelling, and multimedia production for crafting compelling marketing campaigns and driving brand narratives.

The session also explored current industry trends, including the rise of digital platforms, influencer marketing, and the integration of animation in online promotions. During the interactive Q&A session, students were able to gain insights into specific career paths, industry expectations, and internship opportunities.

The event equipped the students with the knowledge and skills required for diverse careers, encouraging them to think beyond traditional roles in the media and entertainment industries and explore new fields within marketing and brand development.

 

VALUE ADDED COURSE ON “MONEY MANAGEMENT SERVICES”

The Department of Commerce (Honours) ACCA of Subbalakshmi Lakshmipathy College of Science, Madurai organized a VALUE ADDED COURSE ON “MONEY MANAGEMENT SERVICES” between 18.12.2023 to 27.12.2023 at Hall No. 116, SLCS Annexure Block. CA Rajiv Rabindran, International Skill Development Corporation (ISDC), Bangalore has been invited as the resource person. A lecture was delivered on the role and importance of the finance function, basic finance management knowledge and effectively using standard business terminology. Totally, 45 students of ACCA participated and got benefitted through this course.

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VALUE ADDED COURSE ON “FINANCIAL OPERATING STATEMENTS”

The Department of Commerce (Honours) ACCA of Subbalakshmi Lakshmipathy College of Science, Madurai, organized a VALUE ADDED COURSE ON “FINANCIAL OPERATING STATEMENTS” between 25.09.2023 to 06.10.2023 at Hall No. 116, SLCS Annexure Block. ACCA- Rahul, Faculty, International Skill Development Corporation (ISDC), Bangalore has been invited as the course expert. A lecture was given on operating statement which is used to assess a company’s performance and financial position. He also explained financial statement, balance sheets and cash flow statements. Operating statements summarize a company’s revenues and expenses for a given accounting period. This value added course helped to complete the ACCA F7: Financial Reporting knowledge level paper. Totally, 42 students of ACCA participated and got benefitted through this course.

VALUE ADDED COURSE ON “ANALYTICAL FRAMEWORK OF FINANCIAL MANAGEMENT”

The Department of Commerce (Honours) ACCA of Subbalakshmi Lakshmipathy College of Science, Madurai and ISDC, Bangalore jointly organized a VALUE ADDED COURSE ON “ANALYTICAL FRAMEWORK OF FINANCIAL MANAGEMENT”  between 18.01.2024 to 25.01.2024 at Hall No. 116, SLCS Annexure Block. ACCA- Lakshmi Swetha, Faculty, International Skill Development Corporation (ISDC), Bangalore, was the instructor of the program. Students were able to evaluate Investment and Financing Decisions; to manage and control the Working Capital and to identify and manage Financial Risk. Totally, 40 students from the department participated and benefitted through this value added course.

“International Accounting Day” Celebration – “Seminar on Challenges in ACCA”

   Royal Charter Association of Commerce (Honours) ACCA organized a “Seminar on Challenges in ACCA” in commemoration of “International Accounting Day” on 10.11.2023 at Seminar Hall. The program commenced with a prayer song. The association members hosted the program. The Presidential address was delivered by Dr. D.Selvaraj, Head of the Department, Commerce (Honours) ACCA. He informed that, every year on November 10, we celebrate International Accounting Day. The Day of Honour is declared in 1494 when Italian mathematician, Father of Accounting “Luca Bartolomeo de Pacioli” wrote a book with bookkeeping procedures. The Chief Guest, Mr. Punit Kothari ACCA, CEO of SOE Global, Approved learning partner of ACCA, Chennai, briefed on the significance of the celebration and the main objective of pursuing ACCA, and its challenges including: time management, self-discipline, syllabus, exam stress, keeping up with changes, and expenses. Moreover, he added on how to overcome these challenges which included creating a realistic study schedule, revising and practicing consistently, using available resources, such as ACCA-approved study materials and online resources and joining study groups and staying updated on changes in the syllabus and global accounting standards. Totally, 52 students motivated and benefitted through this program.

INDUSTRIAL VISIT AT DATTATREYA TEXTILES PVT. LTD.,

The Department of Commerce (Hons) ACCA visited Dattatreya Textiles Pvt. Ltd., Madurai on 09.11.2023. During the visit, the students learned about the production process & management, and human resource management practices. They understood the technical aspects of manufacturing yarn and its various designs and quality and the working of the machines used for production. The production planning and scheduling activities were found interesting by the students. They also collected information on the company’s efforts on product innovations, productivity improvement and cost reduction. Totally, 48 students from the first, second and third year along with 2 faculty members visited the factory.

 

ALUMNI INTERACTION

The Department of Commerce (Honours) ACCA organized an Alumni Interaction on “Strategies to Approach ACCA Exam” at Hall No. 116, SLCS Annexure Block on 05.03.2024 in Subbalakshmi Lakshmipathy College of Science, Madurai. Dr. D.Selvaraj, Head of the department delivered the key note address. Ms.Kothai Andal, an alumnus (Batch 2019-22) of the department of ACCA, has been invited as a distinguished alumnus for the program. The alumni interaction was designed to guide and motivate the students to take up the correct careers with full seriousness and in the right spirit. To create awareness about upcoming career opportunities, the students were motivated accordingly.

Around 45 students attended the program. Few of the questions from the audience were taken up by the speakers during the Q & A session. The variety and range of questions raised show that the participants took an active part in the program.

PARENTS TEACHERS MEET

Department of Marine Catering and Hotel Management organized Parents Teachers Meet for I and II year on 28.09.2024 at 9.00 A.M.  The main objective of the meeting is to create a common platform, where teachers and parents come together to discuss student’s performance and devise ways to enrich their learning experience. The class in-charge explained the student’s attendance, CIA- I marks and discussed the semester course implementation and progress. The progress report of I and II year students was intimated to the parents. The PTA meeting came to an end with the conclusion that the progress and development of the students depends on the joint effort of parents and teachers. Totally, 60 students came with their parents and attended the PTA meet.

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WORLD TOURISM DAY

To celebrate International Tourism Day, the Tamil Nadu tourism department hosts a traditional art and cultural festival at the Kalaignar Centenary Jallikattu Arena in Keelakarai village in Madurai district on 27.09.24. The Department of Marine Catering and Hotel Management (105 students) actively participated and celebrated the event. The festival aims to showcase Tamil Nadu’s rich cultural heritage, featuring a variety of performances and exhibitions that reflect the state’s historical and artistic traditions. The students got an opportunity to experience classical music, dance, folk art, and traditional crafts, with renowned local artists captivating audiences with their talents. Students from schools and colleges in the Madurai district have also participated, showcasing their skills. Mr.Bala Murugan, district tourism officer, emphasized that the event not only celebrates Tamil Nadu’s cultural richness but also promotes the state’s tourism potential. “By highlighting local art forms and traditions, the festival seeks to attract both domestic and international tourists, fostering a deeper appreciation for our historical and cultural treasures.

WORKSHOP ON MIXOLOGY

A Mixology workshop was conducted on September 26, 2024, for the second year students (32 students) of Marine Catering and Hotel Management at the Training Restaurant. Mr. Naveen Krish, Brand Manager for Concepts and Innovation (Beverages) at NuTaste Food and Drink Labs Pvt. Ltd., New Delhi, led the session. The workshop began with a presentation explaining the meanings, types, components, and various tools used in preparing cocktails and mocktails. Following the theoretical session, students were divided into groups and guided in the preparation of different types of cocktails and mocktails. They learned to create, built, blended, stirred, mixed, and layered cocktails, in addition to various mocktails. Students had the opportunity to taste the drinks, allowing them to understand the flavor profiles of different beverages. To put in a nutshell, the session was highly beneficial, and students gained valuable hands-on experience in preparing a variety of cocktails and mocktails.