ZEAL Association, Department of BBA, organized an outreach activity as a Visit to Keezhadi Archeological Musuem- Observing “World Heritage Day” on 20.04.2023 at Kondhagai, Sivagangai District. The purpose of this visit is to protect and enhance Cultural Heritage of India and to know the life style of our ancient Sangam Civilization. The students noticed and observed the various life style patterns, trade, culture, weaving methods, civilization of the people who lived along the banks of Vaigai River some 4000 years ago. Students of I and II BBA promoted the importance of protecting and maintaining Cultural Heritage by slogans and posters. In total, 20 students from I BBA and 31 students from II BBA eagerly participated in the program.