ZEAL Association, Department of BBA, conducted SLCS Samaaj Seva – “Extension Activity observing International Literacy Day” at Valayankulam village, Madurai on 08.09.2022. Totally, 50 students of I BBA participated in the extension activity guided by Mr. B. Vairamuthu AP – BBA.  The above students prepared around 25 posters on the topic “Enhancing literacy among the villagers observing International Literacy Day”. They raised slogans towards development of literacy and explained the importance of it to the villagers, which keeps them educated and happy. The villagers from Valayankulam, Madurai, were benefited by the above extension activity.