ZEAL, BBA Association, Subbalakshmi Lakshmipathy College of Science, Madurai organized a seminar on “Digital Marketing” on 03.02.2020. Ms.Shamila Ramachandran, Strategic Marketing Trainer & Consultant from Malaysia was invited as the resource person. The resource person highlighted the basics of digital marketing along with the strategies to be adopted to be a successful digital marketer. Various means of promoting entrepreneurial activities thorough digital marketing were also explained. The resource person also inaugurated the Research Club of the college. Totally 72 students got benefited through this program.