Title of the Session: Seminar  on “Digital Marketing”  Celebrating on National Technology Day
Organizer (Department / Club / Cell/ Committee / Association) Department of Computer Science
Date : Offline Time: 10.30 am to 01.00 pm
Mode of the Session : Offline Venue: Seminar Hall
Theme(If Applicable) : Critical Thinking
Expert / Speaker Details:
Name: Mr. K. Karthi, M.E. Designation: Digital Marketing Analyst
Organisation: Ingenious Power and Control Systems  Pvt Ltd
Objective(s) of the activity: 

PO1: To understand purpose of Digital Marketing.

PO2: To get the knowledge about the difference between Traditional Marketing and Digital Marketing.

PO3: To acquire the insight on backgrounds of Digital Marketing.

PO4: To obtain more information about various skills to be developed for getting job in Digital Marketing Domain.


Key Highlights:

A few major points explained by the speaker to the participants:

1.     Traditional Marketing

2.     Digital Marketing

3.     Design, Content Writing, Analytical skills in Digital Marketing

SEO (Search Engine Optimization), SEM( Search Engine Marketing),SMM ( Social Media Marketing).

Outcome(s) of the activity:

At the end of the  session, the participants  were able to:

1.     Understand Traditional & Digital Marketing.

2.     Get knowledge about the backgrounds of Digital Marketing & Digital Medium.

3.     Acquire the knowledge on Design, Content Writing, Analytical skills in Digital Marketing.

4.     Imbibe more information about SEO (Search Engine Optimization), SEM (Search Engine Marketing),SMM( Social Media Marketing).

Participants Details:

v Total No. of students participated: 45

v Total No. of staff (Teaching / Non-Teaching) participated: 9