The Department of B.Com (Banking and Insurance) organized a seminar on Digital Marketing on September 18, 2024, for III B.Com students in the Seminar Hall. The session began with a warm welcome by Mr. N. Arunkumar, who introduced the guest speaker and handed over the session. Mr. Ganesan, a trainer from Elysium Academy Private Limited, Milestone of Cognizance, Education Management, Madurai, was invited as the resource person. Mr. Ganesan provided a comprehensive overview of digital marketing, focusing on how students can leverage digital marketing strategies to build their personal brands. He emphasized that personal branding is essential for securing internships, networking, and establishing oneself as a thought leader in a chosen field. He highlighted that digital platforms such as LinkedIn, Instagram, and personal blogs serve as ideal avenues for students to showcase their skills, projects, and ideas. Moreover, he explained how digital marketing offers students a range of opportunities to develop valuable skills, expand career options, and even generate income while still in school. By mastering digital marketing strategies and tools, students can gain practical experience, enhance their personal brand, and prepare themselves for a digitally-driven economy. Whether pursued as a career path or as a complementary skill set, digital marketing equips students to thrive in today’s dynamic world. Overall, the seminar was a highly informative and impactful session for the students.

Outcome of the Programme

  • By learning and applying digital marketing, students become digitally literate, gaining knowledge of various digital tools, platforms, and applications.
  • The seminar was very useful to the students learning how to approach challenges like audience engagement, low website traffic, or ineffective ad campaigns.
  • Digital marketing offers transformative opportunities for students, providing both practical skills and career-enhancing experiences.
  • In the seminar, the students gain a highly sought-after skill set that enhances their employability across various industries.