As part of an experiential learning initiatives, five of our 2nd MBA Students (MBA 2020-22 batch) served as business stall volunteers for M/s RS Pathy Naturo Products Pvt Ltd. at AGRITECH 2021, Ida-Scudder Hall, Velammal Hospital, Madurai on 18th and 19th December, 2021. Giriraaj, Shanmuganatha Pandian, Mohana, Siddharth, Deivakumar of II MBA were serving as business stall volunteers and gained direct market experience through an exhibition (AGRITECH). The students learnt about how to handle customers visiting exhibition, display of products (merchandising) and holistic experience of marketing of products through an exhibition.