Title of the Session: Mega Sales Day – SLCS Sandhai 2K22 towards Entrepreneurship
Organizer (Department / Club / Cell/ Committee / Association) Department of BBA – Institution’s Innovation Council – Entrepreneurship Development Cell – MKU EDII
Date : 13.08.2022 (Wednesday) Time: 09.30 am to 04.30 pm
Mode of the Session : Offline Venue: SLCS Bus SheD
Theme (If Applicable) : Innovation and Entrepreneurship
Expert / Speaker Details:
Name: Dr. G. R. Balakrishnan Designation: Executive Editor
Organisation: Sagar Sandesh, Maritime Tabloid English Weekly Thrice E paper, Madurai
Name: Dr. S. Sriram Designation: Founder Director
Organisation: Srimanya Consumer Products Pvt. Ltd., Madurai
Objectives of the activity: 

v To create a passion towards entrepreneurship among the students’ community and to identify and exhibit the promotional skills of the students by participating in Sales day competition.

v To inculcate the passion on start-up entrepreneurship among the students through marketing.

v To give a practice about the risk management among the students’ entrepreneurs.

Key Highlights:

The expert speakers elaborated the following major points to the participants

v Dr. G.R. Balakrishnan explained the basic concepts of marketing and gave several ideas to develop entrepreneurship skills and advised the students to have knowledge about the product and financial feasibility and Break Event Point analysis while developing entrepreneurship skills.

v Dr. S. Sriram, being an entrepreneur, shared his experience and highlighted the advantages of becoming an entrepreneur. He further explained how to get strong knowledge about the supply chain management and advised to develop more start-up entrepreneurship in future.

v The students promoted and sold various products including stationeries, consumer eatables, and mobile accessories and were able to obtain more than 35 percent profit through sales day.

Outcome of the activity:

The participants were able to

v Promote their products and services which created an enthusiasm towards entrepreneurship.

v Exhibit their promotional skills through banner display and  product display which created a basic idea of entrepreneurship skill and implement various strategies to sell their products.

v Acquire basic idea of developing a relationship with the customers and demonstrate a passion towards start-up entrepreneurship.

Participants Details:

v Total No. of students participated: 114

v Total No. of staff (Teaching / Non-Teaching) participated: 61