Field visit for “Developing Entrepreneurship”

He is a Young entrepreneur. He worked as Corporate trainer for Tata Consultancy Services. He worked as Training and Development manager for Kamaraj Engineering College, Madurai. Now he is successfully running Ruby Food Products Private Limited, Madurai

Ruby Food Products Private Limited, Madurai, celebrates the real goodness of nature’s best gifts i.e., fruits and nuts.  They believe that real goodness requires a real good drink to go with it. It all started in 1962, when Mr. Srinivasan desired to create a beverage that he could feel good about serving to people. Selling his home-made grape juice at a teeny-tiny local shop in Madurai, he made his way up to the leaders in beverage market. Today, Ruby basks in its own 5-decade-old glory of being renowned in some of the prominent cities of South India. They have modified in multiple ways in order to match the consumer requirements; such as adapting the latest trends in Processing Technology and Packaging, expanding their reach to cities across South India and so much more. Nevertheless, one thing remains the same, They stayed true to the original purpose: Help people taste the best that nature has to offer. They always make sure that this happens following the best food standards in the most sustainable ways possible.

ü  To learn entrepreneurship outside the class room in real time environment.

ü  To enhance students understanding of business operations of Ruby Food Products Private Limited

ü  To understand the customer requirements, marketing strategies

ü  To know the latest technology for processing and packaging

ü  To develop the entrepreneurial literacy and skill in students

Students were able to,

ü Get awareness on entrepreneurial literacy and skill which is essential for student’s career opportunities and growth.

ü Know the constraints and prospects of business operations in food products industry.

ü Impart their skills required to become a successful entrepreneur.

ü Understand the marketing strategies and brand building techniques.

ü Improve their confidence and develop them to become an entrepreneur

·        Students had a direct experience in the manufacturing process of Ruby foods products Private Limited.

·        Students interacted well with the employees to understand and clarify their doubts during the visit.

·        Students were inspired and motivated to choose their career as an entrepreneur.

·        Students maintained discipline during the visit.