Department of Animation organized a Professional Training Programme on “Recent Trends in Digital Technologies” (A Campus to Corporate Connect with Tata Elxsi) on 07.10.2022 at 10.00a.m in theBoard Room of our college premises.

Mr.P.Kishore Kumar, Head i/c cum Asst. Prof, Dept. of Animation, welcomed the gathering. Mr.Venkatrakrishnan, Head of Production and Mr. SaravananRangaswamy, Producer from Tata Elxsi, Bangalore,acted as the chief guestsfor the event.

They explained the faculty members that the advancements of digital technologies in recent trends have opened doors to thevarious possibilities for the tech-immigrant generation to inculcate the latest trends in the market, among young minds that are tech-native (born in the digital era).The taste and preference of audience keep changing in the modern, fast-paced world. As a result, there is an immense competition among business to develop innovative ideas and strategies to lure customers to their product/service.The tremendous changes in the world today also lead to innovation in the world of animation. One cannot expect to get desired results by publishing the same old style of animated videos repeatedly. To give what the market wantsone need to be aware of the latest trends& techniques.Cisco predicts that the internet will surpass 1 million minutes of video each second by 2022.Media digitalization began several decades earlier and over the past 2 decades, when internetaccess has entered, every home and every palm has a very quick and efficient forum. The animation trends are always changing, which is the reason one need to be aware of the market, so that the academicians can prepare the students for the industrial needs.

The programme concluded fruitfully and totally 6 faculty members were benefitted through this event.