Title of the Session: Business Model Canvas
Organizer (Department / Club / Cell/ Committee / Association) ZEAL Association – BBA
Date : 26.05.2022 (Thursday) Time: 10.30 am.
Mode of the Session : Offline Venue: Room No. 114
Theme (If Applicable) : Innovation and Entrepreneurship
Expert / Speaker Details:
Name: Rtn. R. Arumugam Designation: Director
Organisation: Nila Soap Factory, Nila Beauty Care, Nila Expots, Ramya Offset Printers, Sivakasi
Objectives of the activity: 

v To create awareness about the Business Model that leads to new ventures and startups in understanding the rationale of how an organization creates, delivers and nurtures value.

Key Highlights:

v The expert speaker explained the nine components of BMC such as customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.

v He discussed on the live and current instances from various industries that have achieved their peak through Business Model canvas.

v Many students were eager to join with the speaker in his part time business in developing a Business Model Canvas for his venture

Outcome of the activity:

v The participants understood the nine basic components of Business Model Canvas and realized the importance of Customer segmentation in targeting the right product lines

Participants Details:

v Total No. of Students Participated: 31

v Total No. of Staff (Teaching / Non-Teaching) Participated: 10