| Title of the Session: Business Model Canvas | |
| Organizer (Department / Club / Cell/ Committee / Association) | ZEAL Association – BBA |
| Date : 26.05.2022 (Thursday) | Time: 10.30 am. |
| Mode of the Session : Offline | Venue: Room No. 114 |
| Theme (If Applicable) : Innovation and Entrepreneurship | |
| Expert / Speaker Details: | |
| Name: Rtn. R. Arumugam | Designation: Director |
| Organisation: Nila Soap Factory, Nila Beauty Care, Nila Expots, Ramya Offset Printers, Sivakasi | |
| Objectives of the activity:
v To create awareness about the Business Model that leads to new ventures and startups in understanding the rationale of how an organization creates, delivers and nurtures value. |
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| Key Highlights:
v The expert speaker explained the nine components of BMC such as customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. v He discussed on the live and current instances from various industries that have achieved their peak through Business Model canvas. v Many students were eager to join with the speaker in his part time business in developing a Business Model Canvas for his venture |
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| Outcome of the activity:
v The participants understood the nine basic components of Business Model Canvas and realized the importance of Customer segmentation in targeting the right product lines |
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| Participants Details:
v Total No. of Students Participated: 31 v Total No. of Staff (Teaching / Non-Teaching) Participated: 10 |
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