ZEAL Association, Department of BBA, organized an Awareness campaign on “Save Water Observing World Water Day” on 28.03.2023 at Dindigul Road, Natham. Students of I BBA and II BBA promoted the importance of saving water. They also conducted a rally by creating awareness on water conservation and management of fresh water. The theme behind this program is to adopt various techniques to save clean and pure water for future by following various effective measures. They raised slogans on managing freshwater as a sustainable resource to protect life by meeting all the water demands. Totally, 21 students from I BBA and 10 students from II BBA eagerly participated in the program.