To celebrate International Tourism Day, the Tamil Nadu tourism department hosts a traditional art and cultural festival at the Kalaignar Centenary Jallikattu Arena in Keelakarai village in Madurai district on 27.09.24. The Department of Marine Catering and Hotel Management (105 students) actively participated and celebrated the event. The festival aims to showcase Tamil Nadu’s rich cultural heritage, featuring a variety of performances and exhibitions that reflect the state’s historical and artistic traditions. The students got an opportunity to experience classical music, dance, folk art, and traditional crafts, with renowned local artists captivating audiences with their talents. Students from schools and colleges in the Madurai district have also participated, showcasing their skills. Mr.Bala Murugan, district tourism officer, emphasized that the event not only celebrates Tamil Nadu’s cultural richness but also promotes the state’s tourism potential. “By highlighting local art forms and traditions, the festival seeks to attract both domestic and international tourists, fostering a deeper appreciation for our historical and cultural treasures.