Webinar on “Innovation & Digital marketing in Hospitality Industry”

1.   To make students familiar with digital marketing in the hospitality industry.

2.   To familiarize students with digital Innovation in hotel Industry

3.   To understand business challenges and manage technology-driven solutions, leading hotel organizations to thrive in an era of digital disruption.

·        The expert spoke about the newest innovations in the pre-booking stage, guest pick-up, fast check-in at the front office area, as well as technological inventions in guest rooms such as Panels, One Touch, Environment, Mini Bar, Wi-Fi, Dockets, TV facilities, etc., and also the importance of Digital Feedback mechanisms, Innovation in Energy Saving, and Technology in Safety and Security Systems.

·        The expert explained the digital marketing, its growth in sales sectors, and the use of social media in hotel promotion.

Students were able:

1.      To understand the Innovation in Hotel Industry

2.      To apply  Digital Marketing  in Hotel Promotion

3.      To utilize the social media for Hotel promotion.

v Total No. of students participated: 57

v Total No. of staff (Teaching / Non-Teaching) participated: 5