| Title of the Session: Webinar on “Innovation & Digital marketing in Hospitality Industry” | |
| Organizer : Marine Catering and Hotel Management | |
| Date : 17.8.2022 | Time: 2.30 P.M to 3.30 P.M |
| Mode of the Session : Online | Venue: G7- Class Room |
| Theme(If Applicable) : Innovation | |
| Expert / Speaker Details: | |
| Name: Kapilan Ramarajan | Designation: Founder& Executive Officer |
| Organisation: Kapilan Institute of Training, Chennai | |
| Objective(s) of the activity:
1. To make students familiar with digital marketing in the hospitality industry. 2. To familiarize students with digital Innovation in hotel Industry 3. To understand business challenges and manage technology-driven solutions, leading hotel organizations to thrive in an era of digital disruption. |
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| Key Highlights:
· The expert spoke about the newest innovations in the pre-booking stage, guest pick-up, fast check-in at the front office area, as well as technological inventions in guest rooms such as Panels, One Touch, Environment, Mini Bar, Wi-Fi, Dockets, TV facilities, etc., and also the importance of Digital Feedback mechanisms, Innovation in Energy Saving, and Technology in Safety and Security Systems. · The expert explained the digital marketing, its growth in sales sectors, and the use of social media in hotel promotion. |
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| Outcome(s) of the activity:
Students were able: 1. To understand the Innovation in Hotel Industry 2. To apply Digital Marketing in Hotel Promotion 3. To utilize the social media for Hotel promotion. |
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| Participants Details:
v Total No. of students participated: 57 v Total No. of staff (Teaching / Non-Teaching) participated: 5 |
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