On 14.02.2026, the Department of Marine Catering and Hotel Management in collaboration with the EDC Cell successfully organized a Sales Day titled “Sandhai – 2K26” at the college premises. The objective of the programme was to inculcate entrepreneurial skills among students and provide them with practical exposure to marketing and business operations. The programme was inaugurated with an expert session by the resource person Mr. Elango Rajendran, Senior Cluster General Manager, Grand by GRT Hotel, Madurai. He addressed the students on the fundamentals of marketing and emphasized the importance of understanding the product, financial viability, and Break-Even Point analysis before starting any business venture. He shared his personal professional experiences and highlighted the benefits of entrepreneurship and self-employment. He also guided the students on becoming familiar with supply chain management and encouraged them to develop a start-up mindset for future business opportunities.
As part of the Sales Day activity, students actively participated by setting up stalls and marketing their products. A wide range of items was sold, including stationery items, consumer food products such as Thattu Vadai, Mushroom Biryani, Ice creams, Cheese sandwiches, Cakes, and a Game Centre. The students applied marketing strategies such as attractive display, competitive pricing, and customer interaction, which helped them generate profit through their sales. More than 1000 students from various departments participated as customers. 73 students from different departments set up stalls(19 stalls) and sold their products successfully. The event provided hands-on experience in pricing, promotion, customer handling, teamwork, and financial management. This Sales Day programme greatly helped the students understand the concept of entrepreneurship, business planning, and real-time market behavior. It enhanced their confidence, communication skills, and decision-making ability. The event successfully bridged the gap between theoretical knowledge and practical application, motivating students to explore self-employment and start-up opportunities in the future.