The program “Marketing Communications for Corporate Image Building” was organised by the “Lakshya” Department Association of MBA Program on 13th Nov 2021 at 11.30 am in MBA Classroom through Google Meet. The key note speaker was Dr Ruchika Jeswal, Professor (Marketing), Amity School of Business, Amity University, Noida, Uttar Pradesh. The event was organised to facilitate the learning and comprehending various aspects of marketing communications for corporate image building.83 MBA students benefited out of this event.
