The School of Animation and Media Studies (SAMS), Subbalakshmi Lakshmipathy College of Science, Madurai, organized a five-day Value Added Course titled “Media Craft 2026” from 5 October to 9 October 2026 for the II B.Sc. Animation (VFX & GDD) students. The programme was conducted from 8:50 a.m. to 1:30 p.m. at the Audio Lab, with the participation of 21 students. The course aimed to enhance students’ practical knowledge and technical skills in media production, focusing on sound, capture, and design. The resource person for the programme was Mr. Paranitharan, Audio Engineer at Alpha Recording Inn, Madurai. With his professional experience in audio engineering and media production, he provided students with valuable insights into industry practices and technical workflows. The sessions aimed to familiarize students with the fundamentals of sound recording, audio production, media capture, and creative design. The programme also emphasized the importance of technical precision, creativity, and the effective use of media production tools in developing professional-quality content. The course provided students with an opportunity to understand the practical applications of media technology and the importance of sound and visual elements in animation and media production. It encouraged them to develop their creative abilities, improve their technical competencies, and gain awareness of industry expectations. Overall, Media Craft 2026 was a valuable learning experience for the 21 participating students. The guidance and professional insights shared by Mr. Paranitharan helped students gain exposure to industry-oriented practices and understand the significance of technical and creative skills in media production. The programme contributed to enhancing students’ practical knowledge, confidence, and career readiness in the creative media industry.
