The School of Animation and Media Studies (SAMS) organized a career counselling session titled “Beyond the Silver Screen: Exploring Diverse Careers in the Marketing Industry” on 23rd September 2024. The session was conducted by Mr. Vishnu Senthilprathaban, C.T.O and Creative Head, Vishaan Creators, a renowned creative and marketing agency from Madurai.
A total of 69 students from II B.Sc. Visual Communication (04), III B.Sc. Visual Communication (12), II B.Sc. Animation (23) and III B.Sc. Animation (26) actively took part in the event, which was designed to broaden their understanding of career opportunities within the marketing industry. The speakers from Vishaan Creators provided valuable insights into various sectors such as branding, digital marketing, content creation, social media management, and advertising. They highlighted how the creative skills to be developed in animation, visual storytelling, and multimedia production for crafting compelling marketing campaigns and driving brand narratives.
The session also explored current industry trends, including the rise of digital platforms, influencer marketing, and the integration of animation in online promotions. During the interactive Q&A session, students were able to gain insights into specific career paths, industry expectations, and internship opportunities.
The event equipped the students with the knowledge and skills required for diverse careers, encouraging them to think beyond traditional roles in the media and entertainment industries and explore new fields within marketing and brand development.