Mr. C. Rajavardhan of dept of Viscom has presented a audio lecture on the topic “Cinemavum samudhayamum” talking about about the benefits of tamil cinema to the people living in rural areas in and aroud 15kms of the community radio broadcasting centre, Shyamalavani. The talk about the powerful impact of visual media(Tamil Cinema), benefitting in many ways to the rural society for e.g., The awareness of consuming liquor, Smoking, environmental cleaniness.