Program Overview
The BBA (Digital Marketing) program is a 3-year undergraduate degree designed to prepare students for the fast-growing world of online marketing, branding, and digital business.
This program integrates business fundamentals, digital tools, analytics, creative content, and marketing strategies to create job-ready digital marketing professionals.
Program Objectives
Develop strong foundations in business management and marketing principles.
Train students in industry-leading digital tools including Google, Meta, HubSpot, SEMrush, Canva, and more.
Build practical skills through live projects, internships, and case studies.
Equip students to design and manage digital campaigns across SEO, social media, paid ads, email, content, analytics, and e-commerce.
Encourage entrepreneurship through digital branding, agency setup knowledge, and e-commerce training.
1. Academic Features
Comprehensive 3-year degree integrating business fundamentals with modern digital marketing tools.
Curriculum aligned with industry trends: AI in marketing, social media strategy, analytics, automation, content marketing, etc.
Blended teaching: classroom learning, live projects, internships.
Case studies from real brands (Meta, Google, Amazon, Zomato, etc.).
Tools covered: Google Analytics, Canva, HubSpot, SEMrush, Meta Ads Manager, Mailchimp, WordPress, etc.
2. Career Path / Job Opportunities
a. Entry-Level Roles
• Digital Marketing Executive
• Social Media Executive
• SEO Analyst
• Content Writer / Copywriter
• Paid Ads (PPC) Executive
• Email Marketing Executive
• Marketing Automation Assistant
b.Mid-Level Roles
• Digital Marketing Strategist
• Brand Manager
• Social Media Manager
• Content Marketing Manager
• Performance Marketing Specialist
• Influencer Marketing Manager
• Web Analyst / Data Analyst
c. Advanced Career Growth
* Digital Marketing Consultant
* Growth Marketing Manager
* Marketing Head / CMO
* Entrepreneur – Start your own agency or e-commerce venture
3. Suggested Value-Added Courses (VAC)
* Social Media Management (Facebook, Instagram, LinkedIn, YouTube)
* Marketing Automation Tools
* E-commerce Management
* Basics of Graphic Design (Canva / Adobe Express)
* Video Marketing & Reels Production
* AI in Marketing (using ChatGPT, Jasper, MidJourney)
Soft Skills Development
Corporate Communication
Public Speaking & Presentation Skills
Content Writing for Business
ersonal Branding & Resume Building
4. Special Certifications (Industry-Recognized)
• Google Certifications
• Google Ads Display
• Meta (Facebook) Certifications
• Meta Certified Digital Marketing Associate
• Meta Ads Manager Certification
• Content Marketing