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Professional Development Program on “Steps Involved in Developing an Innovative Product”

A professional development program on “Steps involved in developing a Innovative Product” was organized by the Department of Food Science and Processing Management on March 3, 2023 at 2 p.m. Ms. J. Saranya, project associate at Startup TN-Madurai Regional Hub, served as the resource person and provided an overview of the product development process, which is regarded as an essential component and even the lifeblood of sound company strategy. She explained that the focus should be on the values like the product being unique and superior, good understanding of consumer needs and preferences, careful planning at the concept stage of product development, top management support, involvement of senior personnel, thorough market research, effective product marketing and launch. The program was concluded successfully to the greatest satisfaction. Totally, 3 faculty members were benefited through this program.