ZEAL Association, Department of BBA, organized an awareness campaign to promote happiness among the public observing ‘World Happiness Day’ on 10th March, 2023 at Karur. Students of I BBA promoted the various ways to be happy among the devotees at Pasupatheeswarar Temple, Karur. The students also carried banners containing slogans for being happy. They also explained that one can be happy forever by helping others. Totally, 33 students from I BBA eagerly participated in the program.