Field visit for “Developing Entrepreneurship” – Developing Entrepreneurship – students field visit to Ruby Food Products Private Limited, Madurai

Ruby Food Products Private Limited, Madurai, celebrates the real goodness of nature’s best gifts i.e., fruits and nuts.  Believes that real goodness requires a really good drink to go with it. It all started in 1962, when Mr. Srinivasan desired to create a beverage that he could feel good about serving to people. Selling his home-made grape juice at a teeny-tiny local shop in Madurai, he made his way up to the leaders in beverage market. Today, Ruby basks in its own 5-decade-old glory of being renowned in some of the prominent cities of South India. They have modified in multiple ways in order to match the consumer requirements; such as adopting the latest trends in Processing Technology and Packaging, expanding their reach to cities across South India and so much more. Nevertheless, one thing remains the same, They are stay true to the original purpose: Help people taste the best that nature has to offer. They always make sure that this happens following the best food standards in the most sustainable ways possible.

ü  Learning entrepreneurship outside the class room in real time environment.

ü  Enhance students understanding of business operations of Ruby Food Products Private Limited

ü  To understand the customer requirements marketing strategies adopted by Ruby Food Products Private Limited

ü  To know the latest technology for processing and packaging adopted by Ruby foods products Private ltd.,

ü  To develop the entrepreneurial literacy and skill to our students at Ruby foods products Private ltd.,

Students were able to,

ü Awareness on entrepreneurial literacy and skill which is essential for student’s career opportunities and growth.

ü Ability to know the constraints and prospects of business operations in food products industry.

ü Impart them skills required to become a successful entrepreneur.

ü Understand the marketing strategies and brand building techniques.

ü Students improve their confidence and develop them to become an entrepreneur

·        Students have direct experience in know the manufacturing process of Ruby foods products Private Limited.

·        Students interacted well with the employees of Ruby Food Products Private Limited to understand and clarify their doubts during the visit.

·        Students are inspired and motivated to choose their career as an entrepreneur.

·        Students maintained discipline during plant visit.