Seminar on “Digital Marketing” Celebrating on National Technology Day

Title of the Session: Seminar  on “Digital Marketing”  Celebrating on National Technology Day
Organizer (Department / Club / Cell/ Committee / Association) Department of Computer Science
Date : Offline Time: 10.30 am to 01.00 pm
Mode of the Session : Offline Venue: Seminar Hall
Theme(If Applicable) : Critical Thinking
Expert / Speaker Details:
Name: Mr. K. Karthi, M.E. Designation: Digital Marketing Analyst
Organisation: Ingenious Power and Control Systems  Pvt Ltd
Objective(s) of the activity: 

PO1: To understand purpose of Digital Marketing.

PO2: To get the knowledge about the difference between Traditional Marketing and Digital Marketing.

PO3: To acquire the insight on backgrounds of Digital Marketing.

PO4: To obtain more information about various skills to be developed for getting job in Digital Marketing Domain.

 

Key Highlights:

A few major points explained by the speaker to the participants:

1.     Traditional Marketing

2.     Digital Marketing

3.     Design, Content Writing, Analytical skills in Digital Marketing

SEO (Search Engine Optimization), SEM( Search Engine Marketing),SMM ( Social Media Marketing).

Outcome(s) of the activity:

At the end of the  session, the participants  were able to:

1.     Understand Traditional & Digital Marketing.

2.     Get knowledge about the backgrounds of Digital Marketing & Digital Medium.

3.     Acquire the knowledge on Design, Content Writing, Analytical skills in Digital Marketing.

4.     Imbibe more information about SEO (Search Engine Optimization), SEM (Search Engine Marketing),SMM( Social Media Marketing).

Participants Details:

v Total No. of students participated: 45

v Total No. of staff (Teaching / Non-Teaching) participated: 9

Business Model Canvas

Title of the Session: Business Model Canvas
Organizer (Department / Club / Cell/ Committee / Association) ZEAL Association – BBA
Date : 26.05.2022 (Thursday) Time: 10.30 am.
Mode of the Session : Offline Venue: Room No. 114
Theme (If Applicable) : Innovation and Entrepreneurship
Expert / Speaker Details:
Name: Rtn. R. Arumugam Designation: Director
Organisation: Nila Soap Factory, Nila Beauty Care, Nila Expots, Ramya Offset Printers, Sivakasi
Objectives of the activity: 

v To create awareness about the Business Model that leads to new ventures and startups in understanding the rationale of how an organization creates, delivers and nurtures value.

Key Highlights:

v The expert speaker explained the nine components of BMC such as customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.

v He discussed on the live and current instances from various industries that have achieved their peak through Business Model canvas.

v Many students were eager to join with the speaker in his part time business in developing a Business Model Canvas for his venture

Outcome of the activity:

v The participants understood the nine basic components of Business Model Canvas and realized the importance of Customer segmentation in targeting the right product lines

Participants Details:

v Total No. of Students Participated: 31

v Total No. of Staff (Teaching / Non-Teaching) Participated: 10

 

 

ORIENTATION PROGRAM ON DIGILOCKER AND ACADEMIC BANK OF CREDITS

The Internal Quality Assurance Cell of Subbalakshmi Lakshmipathy College of Science organized an Orientation Program on “Digilocker and Academic Bank of Credits” on 26.05.2022. Dr. M. R. Sumathi, IQAC Coordinator and Mr. N. Ramesh, Assistant professor cum NAD Coordinator oriented the students and faculty members about the importance and need of the Digilocker and Academic Bank of Credits (ABC).

Dr. M. R. Sumathi, IQAC Coordinator, clearly stated and oriented about what is Digilocker? Benefits of Digilocker and how does Digilocker works? The students and faculty members were able to understand the concept of Digilocker through the detailed Presentation.

Mr. N. Ramesh, Assistant Professor cum NAD Coordinator, oriented the participants about what is Academic Bank of Credits (ABC) and what is the importance of registering in the ABC? He also stated about the registration process of ABC. Finally the participants were able to understand the basic concept of ABC. He also informed the students that as an initiative of NAD Cell, the College will make arrangements of registering in the ABC.

Dr. R. Sujatha, Principal delivered the Presidential Address in the orientation program. Dr. S. Priya, Dean-Academics delivered the Felicitation address. Mrs. K. P. Maheswari, Assistant Coordinator (IQAC) cum Assistant Professor of Computer Science delivered the Welcome address. Mrs. R. Suganthi Hepzibha, Assistant Coordinator (IQAC) cum Assistant Professor of English introduced the Resource Persons and she finally proposed the Vote of Thanks. Totally 314 students and 21 faculty members participated and got benefitted through the orientation program.

MOU Exchange and Seminar on Innovation and Entrepreneurship

Title of the Session: MOU Exchange and Seminar on Innovation and Entrepreneurship
Organizer (Department / Club / Cell/ Committee / Association) ZEAL, Department Association – BBA
Date : 25.05.2022 (Wednesday) Time: 10.30 am.
Mode of the Session : Offline Venue: Room No. 114
Theme (If Applicable) : Innovation and Entrepreneurship
Expert / Speaker Details:
Name: Mrs. Saranya Suthandhirapandian Designation: Founder and Director
Organisation: Next Gen Sprouted Health Mix, Madurai
Objectives of the activity: 

v To create a passion among the students about entrepreneurship through innovation

v To identify the opportunities for startup business through innovation and apply methods to develop innovative (creative) solutions in relation to Entrepreneurship

Key Highlights:

v The expert speaker presented a case study on “Education App” to the students and asked them to provide innovative ideas to develop the business in the current scenario.

v She also explained that the Innovation and creativity are the basic strategy for generating Intellectual property that leads to entrepreneurship through start up

v She also presented the various ways of managing risk in business and informed that she can guide budding entrepreneurs who have passion towards creativity and innovation.

Outcome of the activity:

v The participants were able to understand the basic concept of innovation in Business and the ways of implementing innovative tactics that helps the entrepreneurs towards sustainability of the business and generation of profit.

Participants Details:

v Total No. of students participated: 31

v Total No. of staff (Teaching / Non-Teaching) participated: 9

 

 

Career counseling on “Job opportunities in Chain of Hotels and Restaurants”

On 25.05.2022, the Department of Marine Catering and Hotel Management organized a Career counseling program on “Job opportunities in Chain of Hotels and Restaurants”, for the first year students (34 students). Mr.RM.Ram Dinesh & Mr.Paul Kelven, HR, Pricol Corporate services Limited, Coimbatore visited our college as resource persons. They presented the profile of Chain of Hotels and Restaurants to our students during the presentation and briefed about the selection process of their company for Internship and full time job opportunities. They also explained the job responsibility of every individual. This program boosted the confidence of the students.

An Exposure visit to Incubation Unit PSYE College

Session Details: An Exposure visit to Incubation Unit PSYE College
Title of the Session : Exposure visit to Incubation Unit
Date : 23/05/2022 Duration : 11.00AM to 3.00 PM
Activity Category : IIC Driven Activity Nature of the Session : Physical
Theme : Innovation
Expert / Speaker Details:
Name: Mr.S.Manikandan Designation: C-FIE, General Manager
Organisation:Pandian Saraswathi Yadav Engineering College, Sivagangai
Brief about Expert/Speaker: (Highlight points from profile of the expert)

 

Educational Qualification:

Completed M.E(Ph.D)

 

Achievements:

·        Guided 12 graduated startups and 8 incubated startups.

·        He got few funded startups Like, Rain Stock,Mystips and Mithu Dairy Products.

 

Experience:

·        Worked as an entrepreneurship cell manager from January 2014.

·        Working as the PSY-CFIE incubation Centre general Manager since January 2022.

·        Having eight years of vast experience of nurturing students with an entrepreneurial bent.

Objectives of the activity:  (minimum four)

 

1.  Encouraging and enabling the alignment of R&D activities to potential needs of the

industry

2. Gain an exposure towards business environment

3. Get an idea on long-term sustainable business development strategies

4. Know about Start-up initiatives and Management

5.Understand Progress and Product outcomes

Outcome of the activity: (minimum four)

1. Reflecting ideas into innovations and explore startup based strategies.

2. Understanding the steps to become an entrepreneur right from zero level.

3. Understand the concept of Incubation centre and also got exposure towards government

funding agencies

4. Understand the various prototype of business models   and their  operations

Key Highlights: (minimum four from the talk of expert)

 

Mr.S.Manikandan, C-FIE, General Manager, PSYEC, discussed the role of centre for Innovation and Entrepreneurship in providing the orientation, training and development, mentoring and getting patent rights for a product.

 

The expert enlightened the students on identification, nurturing and translating technical ideas and innovation into a service or product which serves the society.

 

He explained many sources for business creations and shared few successful entrepreneurs.

 

Also students had an discussion session with the expert team and   gained ideas on start up. He also shared his own experience as an entrepreneur.

 

He has made sparkle on students to become job creators rather than job seekers.                                                                                                                                                                                                                      

Participants Details:
 Total No. of Student Participation: 10
 Total No. of Staff (Teaching / Non-Teaching) Participation: 03  – Teaching
 YouTube Links: Nil

Report on Site Visit to PSYEC Incubation Centre

On behalf of Networking Department, Mr.M.Athigopal, Mr.V.Deepan Chakkaravarthy and Ms.T.Shunmugapriya along with the students of I Year Networking visited Pandiyan Saraswathy Yadav  Engineering  College Incubation Center at Sivagangi on 23rd May, 2022 from11:00am to 3:00pm. The objective behind this visit was to make the students understand the concept of incubation center,see the facilities provided by such centers, understand the various prototypes of business models, their operations and change perceptions from seeking job to creating the job.

            SLCS team met Mr, Arun Arjunan Incubation Center Facilitator, discussed the role of  Incubation Centre in providing the orientation, training and development, mentoring, getting patent rights, and commercialization of the product etc,. He explained various sources for business creation such as production of e-Bike,e-Cycle, 3D Printer, Transchair and Solar train trolley . The centre is established in a 2500 square feet of land having a dedicated area with access to shared office infrastructure,Wi-Fi,Conference facilities,auditorium and ample parking space. The students were also given insightful information and demonstration on the basic accounting and managerial techniques adopted for the businesses that have been recently incubated by the center and how they are financed. Many  school and college students  in and around Arasanoor are working at the centre on their innovations. They shared their ideas and inspired our team. The team  had also an opportunity for one to one discussion with many budding entrepreneurs.Totally 10 students were benefitted by this visit.

Webinar on “Software Development Prototype”

Title of the Session: Webinar “Software Development Prototype”
Organizer (Department / Club / Cell/ Committee / Association) Department of Computer Science
Date : 22.05.2022 Time: 10.30 am to 11.30 am
Mode of the Session : Online Venue: Webinar
Theme(If Applicable) : Design Thinking
Expert / Speaker Details:
Name: Mr. N. Shaliya Designation: Founder and Managing Director
Organisation: Zerame Infotech,Coimbatore
Objective(s) of the activity: 

PO1: To understand various prototype models used in software development field.

PO2: To get the knowledge about the Waterfall Model.

PO3: To acquire the insight on Agile Development Model.

PO4: To obtain more information about Scrum Model.

 

Key Highlights:

A few major points explained by the speaker to the participants:

1.     Concepts of Prototype Models

2.     Waterfall Model

3.     Agile Development Model

4.     Scrum Model

 

Outcome(s) of the activity:

At the end of the  session, the participants  were able to:

1.     Understand the concepts of Prototype Models in Software development field.

2.     Get knowledge about the Waterfall Model

3.     Acquire the knowledge on Agile Development Model

4.     Imbibe  more information about Scrum Model

 

Participants Details:

v Total No. of students participated: 62

v Total No. of staff (Teaching / Non-Teaching) participated: 5

SLCS SAMAAJ SEVA –AN OUTREACH PROGRAM AWARENESS OF DOMESTIC WASTE MANAGEMENT

Hebert William Henrich Association of Fire and Industrial Safety department organized SLCS SAMAAJ SEVA – an Outreach activity on “AWARENESS OF DOMESTIC WASTE MANAGEMENT” at Kanjanaiyakkenpatti, Aruppukkotti on 21/05/2022. The II year students have conducted the activity and created the awareness to homemakers about the segregation of  biodegradable and non biodegradable waste and how to store it separately for  handing over to municipal garbage Collectors or authorized waste pickers. Many homemakers were unaware of the hazards of solid waste such as offensive odour, health problems and aesthetic problem.

The aim of this campaign is to emphasize not to put waste in collectively in one dust bin and highlight about health issues and environmental issues related to it. The homemakers rendered their fullest cooperation & involvement of the students were commendable to reach out the maximum beneficiaries.

Totally 8 students got benefited through this program.

Seminar on “Start up ideas for Bakery and Confectionery Skills

The Department of Marine Catering and Hotel Management and Institution’s Innovation Council (IIC) of our college jointly organized a Seminar on “Start up ideas for Bakery and Confectionery Skills” on 21.5.2022.   We have invited Mr. N.Jaya Ganesh Rajan., Fores Bakery, Madurai, as a resource person. 48 students from various departments actively participated. The resource person brought awareness among the students. Bakeries are a popular type of foodservice establishment, and they allow our students to express their culinary creativity while also serving a unique market. Additionally, people with non-culinary backgrounds can get into the industry easily by opening a home bakery. Opening a bakery presents many unique challenges that are different from other types of businesses. This program kindled the interest of the students to think innovatively and ventures them to start the bakery business as a part of start idea and besides it made a memorable experience for all the participants.