ZEAL Association, Department of BBA, organized a cleanliness and awareness campaign on 19th January, 2023 to educate and promote civic sense among the public at the Sothuparai Dam, situated at the foothills of the Western Ghats in Periyakulam, Theni. Students went to all the areas and were briefed on the importance of the cleanliness of the dam. The public was advised not to throw paper plates, water bottles, paper cups, tissues, and many other unwanted things on lawns, gardens, sitting areas, corridors, pathways, and other open areas that are unhygienic for all of us. They were also informed to make the dam a beautiful place for one and it makes individuals healthier when the environment around them is healthy. Students enthusiastically collected plastic waste, tea cups, weeds, and dry leaves spread over the surrounding areas. The volunteers gathered all of the waste and trash bags and transported them to the location designated by the representatives. The whole cleaning drive was quite inspiring and motivating for the students. Totally, 50 students from I BBA and 20 students from II BBA eagerly participated in the program.